Origins Story

“A relentless commitment to building something better.”

From MUSA cofounder,
Tara Medina

In 2010, walking the coastline of Guerrero, Mexico, surfboards in hand and hearts wide open, Andrés and I began dreaming aloud of the kind of community we wanted to live in. Not just homes. Not just structures. But a new way of being. A place where design, ecology, and human connection could live in harmony.

This isn’t a story of overnight success. It’s a story of steady commitment, rooted in this place since 2002. Over the years, we experimented with real estate and lifestyle design, from building homes and launching development projects to activating spaces through surf culture and hospitality. We saw a deeper need: to create places that heal disconnection, between people and nature, profit and purpose, beauty and belonging.

We broke ground at MUSA in January 2020, arguably the worst moment in history to start building a town of the future. But we moved forward with grit and vision, determined to show that development can be a force for good. Today, MUSA stands as proof that values-led development can be real, lasting, and scalable.


Like any great story, this one has been anything but easy. It’s been raw, real, and incredibly challenging, yet profoundly rewarding. At its core, MUSA was born from the belief that something better is possible. That through design, community, and commitment, we can repair what has long felt broken, in our systems, our landscapes, and ourselves.

“MUSA would not exist without the talent, dedication, and hands-on effort of our team and collaborators who continue to bring this vision to life and the community that has supported this dream. You know who you are, and we are deeply grateful.”

Vision

MUSA is a living blueprint for the future of living.


While you’re here, keep your eyes open—some of the best things aren’t marked. Hidden corners, off-menu moments, and low-key magic reveal themselves only when you slow down. It’s a treasure hunt of the best kind: no map, no spoilers, and no repeats. You’ve just got to be here to find it.

Born from a deep love of place and possibility, MUSA reimagines how we live, build, and belong. It is both a town and a testing ground, a living laboratory for regenerative living and profitability, where architecture, ecology, and culture function as one integrated system. Every element, from art and education to food systems and finance, is designed to generate renewal, reciprocity, and resilience.

Guided by beauty and driven by purpose, MUSA models a new economy of care, where creativity fuels commerce and community becomes the measure of success. It’s not just a place to live, but a way to live—an evolving ecosystem of homes, learning, experiences, connectivity, and ideas that demonstrate how people and planet can thrive together.

Master Community Plan
MUSA is a town of the future, designed to grow in four stages, each adding new layers of living, gathering, and purpose. By 2030, the full vision will come to life through distinct neighbourhoods and thoughtfully integrated amenities. These are the core pillars that will shape the completed community.
What’s Alive Now
What’s Taking Root
OUR COMMUNITY

Artists in Residence

Art isn’t decoration—it’s conversation.

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APPLY NOW

MUSA’s Artist-in-Residence program invites creatives to live, work, and explore in rhythm with the land. Whether sculpting, writing, or building with what’s around them, each artist is given space to experiment, reflect, and contribute to the evolving cultural landscape of MUSA. The result: work that’s rooted, present, and shaped by place.

Past residents have created site-specific sculptures, shaped by the land, light, and the quiet in between. Each piece is a response to place, a reflection of process, and a reminder that creation here is ongoing.

This is some text inside of a div block.
This is some text inside of a div block.
DESO(Broken Fingaz)
A founding member of the Broken Fingaz Crew, DESO is renowned for his vibrant, psychedelic murals that blend pop art with street culture. His rooftop mural at Basecamp exemplifies the collective's dynamic visual storytelling.
Oso Parado
Oso Parado's collage-style artworks juxtapose organic and artificial elements, offering a critical reflection on human nature and modern society. His pieces adorn all Hotelito rooms and include spray-painted canvases in Casa MUSA.
Rachel Garrard
Rachel Garrard's multidisciplinary practice explores the liminal space between the physical and esoteric realms. Her canvases, sculptures and sand sculptures at MUSA invite contemplation of the unseen forces that shape our reality.
Héctor Alvarado
Industrial designer and sculptor Héctor Alvarado crafts marble wave sculptures that evoke fluidity and motion. His installations at Hotelito and Basecamp reflect a harmonious blend of form and material.
Ricky Lee Gordon
Inspired by meditation and Buddhist philosophy, Ricky Lee Gordon creates artworks that highlight interconnectedness and social issues. His charcoal canvases and rooftop mural on the Watertemple at MUSA embody this contemplative approach.
Jasmine Cadenhead
Combining her expertise in psychotherapy and art, Jasmine Cadenhead produces resin and steel totems that delve into human nature and the psyche. Her work at MUSA reflects a fusion of psychological insight and environmental consciousness.
Christian Abusaid
Rooted in a philosophy he calls Ancient Brutalism, Christianmerges raw materiality with sacred geometry to create architectural forms that feel both unearthed and timeless. His concrete mould and tile installation at Hotelito and Basecamp evokes a grounded, reverent presence, deeply rooted in place.
Alea Rain
Ofrendas, an immersive installation centred on presence, prayer, and the beauty of impermanence. Standing 14 feet tall, the cement wall is embedded with 32 bronze and cement-cast hands of the people who made MUSA—from the founders, to the gardeners, to the kitchen staff. Some may read as receptive, others as reverent, generous, or simply human.
Joselo
Joselo Maderista's carpentry statues and functional wall structures merge traditional craftsmanship with contemporary design. His contributions to Hotelito exemplify the fusion of utility and artistic expression.
Elena Kosharny
Elena Kosharny’s black and white photographic series captures the essence of tropical leisure and fluidity, juxtaposed against the hustle of Mexico City’s urban landscape. Her work at MUSA offers a contemplative lens on freedom, femininity, and the soft rebellion of reimagining how—and where—we choose to live, work and play.
Alma Berrow
Alma Berrow transforms everyday objects into ceramic still lifes, commenting on contemporary joys and taboos. Her ceramic ashtray at MUSA serves as a subtle yet poignant artistic statement.
Astilla
Guadalajara-based sculptor who transforms reclaimed wood into evocative forms that honour memory, impermanence, and the poetic tension between strength and fragility
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Your Journey
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